How To Position Yourself

BECOME IMPOSSIBLE TO IGNORE.
BECOME THE FACE OF YOUR INDUSTRY.

Attract an insane amount of attention, become extremely popular, and position yourself as the celebrity in your industry.

AttentionTrustSalesRecurring Revenue

If you want the top spot, your strategy has to beat whoever is already sitting there.

So the real question is: what are you willing to do differently?

01 · Go Back To Basics

How did people decide who they trusted before the internet?

Business was built face to face. People met you, felt your energy, heard how you thought and decided quickly whether they trusted you.

Before

Trust happened in the room.

01They saw who you were. Presence. Confidence. Standards.
02They heard how you thought. Expertise came through naturally.
03They felt whether they trusted you. The relationship formed first.
Now

You get five seconds.

Your buyer judges you faster than ever. Endless scrolling. Endless options. Millions of people one tap away.

So how do you position yourself in the spotlight?
02 · Why They Get Famous

Why do top leaders become the face of their industry?

Because they have personality. They're unique. They show the internet exactly who they are — and that's what makes them entertaining.

UniqueImpossible to confuse with everyone else.
IntriguingThey make people stop and want to know more.
EntertainingThey hold attention long enough for the message to land.
Entertaining is not dancing for the algorithm. It is interrupting the pattern with something people have not already seen 100 times today.
03 · After The Five Seconds

You got their attention. Now can you keep it?

The five seconds are just the door. What happens once someone is actually on your page decides whether they scroll away or move closer to working with you. Every second on the page should be pulling them somewhere — not just holding them.

Can you keep them reeled in and lead them straight into your offer?
04 · Before Ads

You only get one first impression. How do you make it count?

Video strategy starts first. We make you interesting enough to stop the scroll. While familiarity grows, we build the offer and sequencing in parallel — then connect the sales path. Paid advertisement distribution comes after the first impression is worth amplifying.

Video First — We Make You Interesting → Sales Path → Then Paid Ad Distribution
05 · The Run Your Offer System

Attention is only valuable if you know what to do with it.

01

Get Known

Personality, video and repetition create familiarity.

02

Build Trust

Proof and perspective turn attention into belief.

03

Sell Better

Questions uncover the real problem, desire and urgency.

04

Compound

Offers, follow-up and MRR keep the relationship producing.

06 · Marketing + Sales

The sale happens on its own.

Your viewers already know the problem you solve, the impact it has, and the value it brings to their lives — well before they ever click into your website or your offer.

Marketing stops the scroll.
Sales and systems make the sale happen now.
07 · Build Revenue That Compounds

Why should one person equal one transaction?

People have different problems, different budgets and different levels of urgency. Your business needs multiple offers at different price points — and a reason for the relationship to continue monthly.

EntryEasy first step
CoreMain transformation
PremiumHigher access or implementation
MRRMembership, continuity, service
Recycle leads, build MRR, and increase Lifetime Client Value — all on autopilot, powered by implemented Top Closers.
08 · How We Work

Zero to hero in 3 months.

Run Your Offer is run by Alan Cortes.

We only work with 5 people at a given time — launching their offer and implementing their system, start to finish. Positioning, content direction, offers, sales, follow-up and distribution are built as one system, not handed off as disconnected deliverables.

Founder Led5 Clients At A TimeZero → Hero In 3 MonthsDone For You
09 · Who Do We Work With?

If you have a list of BS excuses for why you cannot grow, do not apply.

Not A Fit

“I don't want to take a risk.”

“I don't want to change what I'm doing.”

“Let's just try a little and see what happens.”

“I'm comfortable where I am.”

If comfort is the goal, this is the wrong room.

Who We Work With

“I want my name known in this market.”

“I know what I want.”

“I'm willing to test something new.”

“I'm not afraid to fail on the way to finding what works.”

“I want to move fast and build something huge.”

“Tell me what it takes to get to the top.”

Run Your Offer

Become impossible to ignore.
Then monetize the attention.

A business runs without you. A job makes you show up every day. Build the name, the audience, the offers and the sales system that can keep working when you are not.

Apply To Run Your Offer
For highly ambitious people with highly ambitious goals.
RUN YOUR OFFER · ATTENTION → TRUST → SALES → RECURRING REVENUE